Article:

No matter the time of year, if your marketing plan hasn’t been reviewed in over 12 months, it’s always a great opportunity to evaluate your dental practice marketing efforts and see what’s working – and what’s not. There are certain obvious decisions to make if your budget increased while your results failed to add up. Perhaps your focus was on acquiring new business, but your patient retention was the real issue that needed to be addressed. There are a lot of minor tweaks that can help you grow your practice in the next 12 months. However, let’s look at five of the most common dental marketing mistakes to avoid before you put your strategy into stone.