Course:

Are your high-value patient acquisition tools cutting-edge or old-school?

The tools and techniques currently available to market for new high-value patients for dental practices are often couched in confusing terminology and misleading expense value ratios. It can be daunting for even the most business-savvy dental professional.

During this information-packed presentation, Dr. Michael Silverman of DOCS Education discusses the 8 key elements of marketing for dental patients with real-life case examples and equips you with strategies to make intelligent marketing decisions for your business. With more than three decades of experience marketing for himself as well as thousands of dental practices, Dr. Silverman will teach you to avoid the carpenter’s paradigm: If all you have is a hammer, everything looks like a nail. (If all you have is SEO, everything looks like Google)

Dr. Michael Silverman:

In addition to four decades of experience as a general dentist, Dr. Michael D. Silverman is a globally recognized lecturer, education, and patients’ rights advocate. His extensive dental background and entrepreneurial spirit led to the development of DOCS Education and RAMP – Results-Driven Advertising & Marketing Professionals. As the President of DOCS and RAMP, Dr. Silverman has taught over 30,000 dental professionals how to implement sedation and how to acquire new patients. In November 2015, Dr. Silverman was inducted as a Fellow of the International College of Dentistry, and in 2020 as a Fellow of the American College of Dentistry in recognition of his exemplary professional accomplishments and devotion to improving the practice of dentistry.